My current beauty obsession? Cover Girl's Outlast Lipstain. Now, I won't say that it lasts all day, because it doesn't. And I won't say that it isn't a little bit drying, because it is a little drying, but it's a GREAT base. I throw it on in the morning, and put a little tinted gloss on over top, and it give just *enough* colour under the gloss. It's a really natural colour, which is important to me, and really easy to apply. I would say it usually lasts until lunch, but that's longer than the gloss alone! My favourite colour is Sassy Mauve. I got it in April while in Florida on a "little" Target trip that may or may not have gotten out of hand, and have been using it since. I'm going to try another colour when I'm in NYC in a few weeks. Why, because that's the effort I'll go to to save $2. Truth.